About Not Enriched

Most people don’t realize how much food in grocery stores has been altered through a process called enrichment.

During processing, natural nutrients are often removed from grains and then replaced with synthetic vitamins and minerals like iron, folic acid, niacin, riboflavin, and thiamine.

Not Enriched was created to help people understand what enrichment is and to make it easier to find foods that stay closer to their natural form.

This site helps you check foods, learn about enriched ingredients, and discover brands that avoid enrichment.