What Is Enriched?

Many foods in grocery stores contain ingredients labeled “enriched.”

When grains are heavily processed, important natural nutrients are removed. Manufacturers then add back a small number of synthetic vitamins and minerals.

Bag of flour
Common nutrients added during enrichment:

Why Foods Are Enriched

During refining, parts of the grain that contain natural nutrients are removed. To compensate, certain vitamins are added back to the finished product.

Where You See Enriched Ingredients

The Goal of Not Enriched

Not Enriched helps people understand enrichment and identify foods that avoid enriched ingredients.